Overview
The Shop Tab feature on Instagram seems to divide users. Small businesses are featured on this tab. However, the main screen of the Shop Tab appears to have no organization which can confuse users in finding products and companies they like.
I re-designed Instagram’s Shop Tab feature in order to increase user-engagement. The feature allows users to browse for businesses, create Wishlists, follow businesses and etc. This feature was first implemented last year. I believe there is a lot that Instagram can improve with this interface, specifically the organization and hierarchy placement of the shopping categories in order to have a more intuitive experience for the consumer.
High-Level Goals
- Increase user-engagement with Instagram’s Shop Tab feature
- Create an intuitive experience for users to purchase products through Instagram
- Help users discover products tailored to their interests
Re-Design Focus
Assumptions
Users are not interested in shopping on instagram
Users want a more creative platform instead of seeing advertisements
Users don’t like the Shop Tab
Prototype
